Google's plans to bring news to readers before they have even searched for it - Editors Weblog

“Schmidt explained to Waxman that Google has plans for a ‘solution’ to help save newspapers who are struggling from reduced revenue. In about six months, he said, the company will ‘roll out a system that will bring high-quality news content to users without them actively looking for it,” reported Waxman. When they go to Google’s site, users will be automatically served the news that interests them as established by the company’s latest algorithms. These apply more sophisticated filtering, based on search words, user choices, purchases and others to determine ‘what the reader is looking for without knowing they’re looking for it.’”