YLE hookar med Bambuser

Streamingtjänsten Bambuser har tecknat sitt första avtal med en större kommersiell aktör, rapporterar Dagens Media. Det är finska publice service-kanalen YLE som från och med i dag kommer att använda Bambuser på sina sajter. Därmed kan YLE:s reportrar sända videoklipp från sina mobiltelefoner som tittarna kan se i realtid.

Tuija Aalto på det finska företaget säger att “YLE wants to connect with its audiences in new ways. Broadcast journalists no longer have the monopoly in spreading news fast. Learning about real time web and mobile video streaming with Bambuser is one way of implementing our social media strategy. During the pilot test several teams of journalists will be testing mobile video streaming as a way to document everyday work life as well as a new way to report stories. We think it is important that we know how to use the tools that are available to consumers. In that way we my also understand how people might best share their videos and stories with us and the rest of the world”.

Precis så!